Validate the idea
Express
Freeforever
Pressure-test a concept against market reality in twenty minutes.
- Rapid TAM/SAM gauge
- Competitive density check
- Five fatal-flaw questions
- Save one plan
Pricing
Start free. Pay when the plan earns its keep.
Free Express validation forever. Detailed planning is paid — by the time you’ve used it once, you’ll know whether it was worth ten times more than the price.
Investor-grade plan
Plan
£49/ month
Full 18-step investor preparation. Refine forever. Export on demand.
- 18-step investor flow
- Pitch deck + financial model export
- Refinement Studio (per-step chat)
- Version history + diff
- Up to 5 plans
Funds & accelerators
Enterprise
Contactus
Multi-seat, white-label, SLA-backed.
- Unlimited plans
- Multi-seat collaboration
- SSO + audit logs
- Custom branding
- Dedicated success